I'm building a new lifestyle tech arm at Make Tech Easier (maketecheasier.com). The site has served as the go-to destination for tech how-tos and troubleshooting guides, and it’s now branching out to cover consumer technology for enthusiasts who want to do more with the latest gadgets and apps.

We’re obsessed with:

• Helping you discover what's exciting in personal tech
• Finding the products that work best for you
• Sharing practical advice on enriching your life with hardware, software, and digital services.

In broad strokes, that means covering gadgets (like phones, laptops, wearables, audio gear, peripherals, and content creation equipment), modern apps (a la Notion, Canva, Riverside), and how to get the most out of today's hardware and software.

We’ll cover productivity, content creation, gaming, consuming media, and more keeping personal use cases in mind (as opposed to any B2B/small business angles).

What are we looking for?

I'm putting together a crew of experienced freelance writers for this, and we’re starting to assign and publishing features this month.

We’re keen to find writers who enjoy weaving in their personal experience and character, and distilling the latest in tech for readers who don’t necessarily follow the business of tech or know the name of every new AI-powered app on the market.

What will our content look like?

MTE will feature articles across a range of formats that cover consumer tech with a friendly, well informed voice and personal angles.

Here are some examples of articles you might see on MTE:

• Are any of these newfangled calendar apps any good?
• Buying a laptop? Wait for these 2024 models to drop first